Direct mail marketing examples2/27/2023 When they unwrapped the butcher’s paper, they found an invite to ‘the sausage party’ printed in the same humorous style as the WVRST posters – adorable little animals being fed into a meat grinder! Impactful, yes! Out of the box, definitely. They then hand-delivered these to food critics, bloggers, and other influencers. To get people excited about the grand opening of WVRST, the company utilised a direct mail campaign and designed t-shirts that were packaged as sausages. However, the agency could put it to use by printing the newspaper’s message onto the notes themselves, using the worthless money to make flyers and direct mail and provide a wealth of advertising coverage. To bring this issue to light, the agency used the most powerful symbol of Zimbabwe’s collapse, the trillion-dollar note, which was unable to buy anything at all. While they continued to publish their paper, the 55% luxury import duty imposed on sales made it unaffordable for the majority of Zimbabweans. Trillion Dollar Mailerĭreamed up by TBW/Hunt/Lascaris agency in Johannesburg, the Trillion Dollar Mailer was so-called because it used the Z$ trillion note as a way to raise awareness of the fact that the Zimbabwean Newspaper had been forced into exile. In an effort to ensure that the campaign made these companies sit up and notice, they included fake money inserts, together with a flyer titled ‘ Don’t throw away your money’, which also did double duty as a free postcard. The Perry Process was dreamed up to encourage manufacturing companies to sell their unwanted or excess equipment to the company for cash. The uniquely packaged candles were sent to CEOs and business leaders to remind them how important this issue is and how they can do their bit. Earth Hourĭesigned as a direct mail campaign to raise awareness about the amount of energy we waste when we leave our lights on overnight, The Earth Hour Candle Box was triumphant.Īs the candle was pulled out of the box, its design allowed it to simulate lights being switched off. The letter inside was a little unusual in that it was only possible to read it when it was held underwater. This was used to hook potential engagement with the issue in a way that was impacting and memorable. įor World Water Day, a notice was sent to various companies and the press. However, their promotion was anything but predictable when a 3D version of the table ‘popped up’ as you opened the magazine insert, which instantly makes it a memorable experience. Ikea’s Lack side table is a budget affair that is popular with people looking for affordable and practical options. If you’re looking for a side table, then Ikea’s a pretty good place to start – especially when they offer innovative little ways to encourage you to buy their products. This is an effective way for a high-end company to reach its target audience while personalising the experience. Tags were attached to the balloon strings, which delivered the company’s direct marketing message together with an invite to the event. World-renowned vehicle manufacturers, Land Rover used a novel way to invite customers to the opening of their new Liverpool showroom.īalloons were put inside boxes and sent to 100 customers. Your campaign’s response should increase, and see communication with your consumers grow in the form of sales.Īs we explore a list of examples of companies who have and do use this approach to connect with their customers, you will discover how well this can work for your brand. Whatever type of business you’re in, you want to use your brand’s most effective strategy and personalise it. Optimise your budget for reaching buyers.It is a popular form because results are measured quite easily and enable your business to: When narrowed down, what is this form of strategy, and why is it effective? This form of campaign is a way to connect with your customers in their world, and it often means coming up with some innovative ideas to promote your products and services. However, as this article will illustrate, direct mail marketing can not only be extraordinarily memorable, but could also prove to be a tangible way to help you get your business noticed and remembered amongst a sea of digital content. In today’s digital age, traditional direct mail often gets overlooked, favouring some of the more innovative digital marketing forms.
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